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Γραμμή 27:
[[Victor E. Frankl|Viktor Frankl]] had suggested that in the U.S., the engine behind consumerism is an extension of the "bread-winner" desire, an argument originally made by Veblen in his 1899 book.
"Overcoming Consumerism" is a growing philosophy.{{
Another critical term is '''religion of consumerism''', which may imply that consumerism is based on an irrational belief rather than reason, or may have been coined to evoke the religious notion of [[idolatry]] and anti-materialism.
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