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The first jukeboxes were simply wooden boxes with coin slots and a few buttons. Over time they became more and more decorated, using color lights, rotating lights, chrome, bubble tubes, ceiling lamps, and other visual gimmicks. Many consider the 1940s to be the "golden age" of jukebox styling with the [[Gothic architecture|gothic-like]] curvaceous "electric rainbow cathedral" look. World War II and the Great Depression were over, so the new designs and sales choices reflected the festive mood. Even before that, decorative jukeboxes were often one of the few escapes from the problems of the Great Depression and war.
Styling progressed from the plain wooden boxes in the early thirties to beautiful light shows with marblized plastic and color animation in the Wurlitzer 850 Peacock of 1942. But after the United States entered the war, metal and plastic were needed for the war effort. Jukebox production was cut back. The 1943 Wurlitzer 950 featured wooden coin chutes to save on metal. It should also be noted that since the mechanisms were made of metal, they were not produced during this time, rather, a new cabinet was produced and the internal componets of the jukebox were placed into it. Since many of the mechanisms were built by hand, a lot of these
The [[Wurlitzer]] model "1015-Bubbler" typifies the look and is arguably the most popular jukebox design of all time. Many of these survived into the 50s in active use and are instead associated with the 50s in pop culture despite their 40s origin because of their unique visual prominence and production volume. Designed by stylist Paul Fuller, it is rumored that when entertainment equipment factories were redirected toward the war effort, Paul had more time to focus on esthetic design. This extra time resulted in one of the greatest designs in iconic pop culture.
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