Daisy (διαφήμιση): Διαφορά μεταξύ των αναθεωρήσεων
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Γραμμή 7:
As the firestorm rages, a voiceover from Johnson states, "These are the stakes! To make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." Another voiceover (sportscaster [[Chris Schenkel]]) then says, "Vote for President Johnson on November 3. The stakes are too high for you to stay home."
The [[attack ad]] was designed to capitalize on comments made by [[Republican Party (United States)|Republican]] presidential candidate [[Barry Goldwater]] about the possibility of using nuclear weapons in [[Vietnam]]. The Johnson campaign attempted to portray Goldwater as a dangerous [[warmonger]] who would needlessly, and recklessly, escalate the conflict in Vietnam.{{
==Fallout==
Γραμμή 14:
Johnson's line "We must either love each other, or we must die" echoes [[W. H. Auden]]'s poem "[[September 1, 1939]]" in which line 88 reads "We must love one another or die". The words "children" and "the dark" also occur in Auden's poem.
In 1984, [[Walter Mondale]]'s presidential campaign used ads with a similar theme to the Daisy ad. Mondale's advertisements cut between footage of children and footage of ballistic missiles and nuclear explosions, over a soundtrack of the song "[[Teach Your Children]]" by [[Crosby, Stills, Nash & Young]]. Unlike Johnson, Mondale's campaign was [[United States presidential election, 1984
In 2000, [[Aretino Industries]], a Texas-based group, [http://www.gwu.edu/~action/ads2/aretino.html released an attack ad], clearly modeled on the Daisy ad, targeting Democratic presidential nominee [[Al Gore]], attempting to tie him to the prior election's [[1996 campaign finance scandal|campaign finance controversies]].<ref>"[http://www.cbsnews.com/stories/2000/10/27/politics/main244829.shtml Who Grew This Daisy?]." ''[[CBS News]]''. October 27, 2000. Accessed March 1, 2010.</ref>
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