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Σύμφωνα με στοιχεία του Αυγούστου του 2013, το Adult Swim είναι διαθέσιμο σε περίπου 98.671.000 νοικοκυριά στις [[Ηνωμένες Πολιτείες Αμερικής|ΗΠΑ]], το οποίο αντιστοιχεί στο 86,4% των νοικοκυριών με τηλεόραση επί πληρωμή.<ref>{{cite web |url=http://tvbythenumbers.zap2it.com/2013/08/23/list-of-how-many-homes-each-cable-networks-is-in-cable-network-coverage-estimates-as-of-august-2013/199072/|title=List of How Many Homes Each Cable Networks is in - Cable Network Coverage Estimates as of August 2013|last=Seidman|first=Robert|work=TV by the Numbers|publisher=Zap2it|date=23 Αυγούστου 2013|accessdate=6 Σεπτεμβρίου 2013}}</ref>
 
== History ==
{{see also|Space Ghost Coast to Coast}}
[[File:Adult Swim creators.jpg|300px|right|thumb|Several creators and writers of Adult Swim shows at the [[San Diego Comic-Con International|San Diego Comic Con]] 2006 Adult Swim panel. From left to right: [[Keith Crofford]], [[Seth Green]], [[Matthew Senreich]], [[Scott Adsit]], [[Dino Stamatopoulos]], [[Tommy Blacha]], [[Brendon Small]], [[Jackson Publick]] and [[Doc Hammer]].]]
Cartoon Network's original head programmer [[Mike Lazzo]] conceived<ref>[http://archives.frederatorblogs.com/frederator_studios/2007/09/12/dinner-at-adult-swim/ Dinner at Adult Swim, Frederator Blogs, September 12, 2007]</ref> (and continues to operate) Adult Swim. The network grew out of Cartoon Network's previous attempts at airing content appropriate for young adults who might be watching the channel after 11 p.m. (ET). The network began experimenting with its late night programming by airing anthology shows like ''[[ToonHeads]]'' and ''[[Late Night Black and White]]'', both of which presented uncensored classic cartoon shorts. ''[[Space Ghost Coast to Coast]]'', one of Cartoon Network's first forays into original programming, was created in 1994 specifically for late night audiences. The series was created by [[Mike Lazzo]]'s Ghost Planet Industries, which eventually became [[Williams Street|Williams Street Studios]], the eventual producers and programmers of Adult Swim.
 
During early mornings in December 2000 (while ''Space Ghost Coast to Coast'' was on hiatus), several new Williams Street series made unannounced "stealth" premieres. ''[[Sealab 2021]]'', ''[[Harvey Birdman, Attorney at Law]]'', ''[[Aqua Teen Hunger Force]]'' and ''[[The Brak Show]]'' all premiered unannounced;<ref>{{cite web|url=http://lustforlunch.com/dgp/oldnews.htm#stealth |title=The Daily Ghost Planet : The Past! |publisher=Lustforlunch.com |date= |accessdate=January 22, 2011}}</ref><ref>{{cite web|url=http://lustforlunch.com/dgp/oldnews.htm#morestealth |title=The Daily Ghost Planet : The Past! |publisher=Lustforlunch.com |date= |accessdate=January 22, 2011}}</ref> the official schedules listed the shows as "Special Programming".<ref>{{cite web|last=Lee|first=Cricket|title=[adult swim]: A (not so) Brief History|url=http://geeknation.com/adult-swim-a-brief-history/|work=[[Geek Nation]]|accessdate=21 April 2014}}</ref>
 
Adult Swim officially launched on September 2, 2001 with the debut airing of the ''[[Home Movies (TV series)|Home Movies]]'' episode "Director's Cut",<ref>[http://www.bumpworthy.com/bumps/1190 1st Show Aired], a bump broadcast on Adult Swim on November 23, 2008. Archived by bumpworthy.com. Retrieved August 10, 2011.</ref> which was shelved before airing on its original network, [[UPN]]. It would become increasingly common for Adult Swim to [[Burning off|burn off]] episodes of shows that never finished airing on its original network such as the ''[[Family Guy]]'' episode "[[When You Wish Upon a Weinstein]]" and the rest of the respective first seasons of [[The WB Television Network|The WB]] sitcoms ''[[Mission Hill]]'', ''[[Baby Blues (US TV series)|Baby Blues]]'', and ''[[The Oblongs]]'', all in 2002. The first [[anime]] broadcast on Adult Swim also aired on the night of its launch, ''[[Cowboy Bebop]]''.<ref>[http://www.animenewsnetwork.com/news/2001-08-02/cowboy-bebop-confirmed-for-adult-swim Anime News Network.com] Cowboy Bebop Confirmed for Adult Swim</ref><ref>[http://www.animenewsnetwork.com/feature/2001-06-27 Anime News Network.com] Interview: CN re: Cowboy Bebop and Adult Swim</ref> The block initially aired on Sunday nights, with a repeat of the same block on Thursday nights. The name comes from a phrase used by public swimming pools to label designated times when children are restricted from using the facilities in favor of adults – "Adult Swim".
 
On March 28, 2005, [[Atlanta, Georgia|Atlanta]]-based [[Turner Broadcasting System]] split Adult Swim from Cartoon Network to allow [[Nielsen Media Research]] to treat it as a separate channel for ratings purposes.<ref name=as_split /> Adult Swim operates similarly to [[Nick at Nite]], as that channel also shares channel space with another cable channel (in their case, [[Nickelodeon]]) and is treated as a separate service by Nielsen due to differences in [[target demographic]]s. Promotions for Adult Swim are targeted towards the college age and those in their twenties and thirties, constituting the majority of their viewers. According to a September 1, 2004 article in ''Promo'' magazine, representatives travel to 30 universities across the U.S. to promote the Adult Swim lineup, including handing out posters for students' dorm rooms.<ref>{{cite web |url=http://chiefmarketer.com/sampling/marketing_college_try|title=College Try|last=Parry|first=Tim|date=November 1, 2004|work=Promo|publisher=Penton Media Inc.|accessdate=March 17, 2009}}</ref>
 
Adult Swim had a direct and important role in the revival of three popular animated series, ''[[Family Guy]]'', ''[[Futurama]]'' and ''[[The Oblongs]]''. ''Family Guy'' premiered in reruns on Adult Swim on April 20, 2003, and immediately became the block's top-rated program, dominating late night viewing in its time period vs. cable and broadcast competition and boosting viewership by 239 percent.<ref name="history">{{cite news|url=http://www.ew.com/ew/article/0,,1049746,00.html|title=A Brief History of the ''Family Guy''|author=Tim Stack|date=April 18, 2005|publisher=''[[Entertainment Weekly]]''|accessdate=January 17, 2011}}</ref><ref name="herald">{{cite news|url=http://www.onlineathens.com/stories/033004/ent_20040330013.shtml|archiveurl=http://web.archive.org/web/20080830015955/http://www.onlineathens.com/stories/033004/ent_20040330013.shtml|archivedate=August 30, 2008|title=Family Guy returns with 22 new episodes to premiere in early 2005|date=March 29, 2004|publisher=''[[Athens Banner-Herald]]''|accessdate=January 17, 2011}}</ref> On March 29, 2004, less than one year later, [[Fox Broadcasting Company|Fox]] announced it would be renewing ''Family Guy'' for a fourth season and reviving it from cancellation.<ref name="history"/> Shortly after the announcement, Jim Samples, executive vice president of Cartoon Network, commented, "Bringing ''Family Guy'' to the Adult Swim lineup last April really helped turn the block into a [[cultural phenomenon]] with young adults."<ref name="herald"/>
 
''Futurama'' was also revived in 2007 by [[Comedy Central]] for similar reasons: impressive viewership in syndication as well as high DVD sales.<ref name="futurama">{{cite news|url=http://tvbythenumbers.zap2it.com/2010/06/19/what-revived-futurama-some-lessons-for-fans/54694|title=What Revived ‘Futurama’?: Some Lessons For Fans|author=Bill Gorman|date=June 19, 2010|publisher=TV By the Numbers|accessdate=January 17, 2011}}</ref> Adult Swim obtained ''Futurama'''s exclusive cable syndication rights in March 2002 for a reported $10 million,<ref name="DailyVariety">{{cite news| url = http://www.highbeam.com/doc/1G1-92028223.html| title = Toon Net Gets 'Futurama'| work = [[Daily Variety]]| date = September 9, 2001| accessdate = May 28, 2008}}</ref> and the series first aired on the network in January 2002.<ref name="businesswire">{{cite news|url=http://www.thefreelibrary.com/Twentieth+Television+Continues+Successful+Off-Network+Run+of+FUTURAMA...-a092809237|title=Twentieth Television Continues Successful Off-Network Run of FUTURAMA on Cartoon Network's Adult Swim|date=September 27, 2002|publisher=[[Business Wire]]|accessdate=January 17, 2011}}</ref> In 2006, [[Twentieth Television]] struck a deal to produce four [[direct-to-video]] animated features based on ''Futurama'', and, in 2009, the series was revived in normal half-hour installments beginning in 2010 on [[Comedy Central]].<ref name="futurama"/> In a 2006 interview, ''Futurama'' creator [[Matt Groening]] explained "There's a long, regal history of misunderstood TV shows, and to Fox's credit, the studio looked at the ratings on the Cartoon Network and how the show does overseas, and saw that there was more money to be made."<ref name="avclub">{{cite news|url=http://www.avclub.com/articles/matt-groening,13984/|title=Interview - Matt Groening|author=Nathan Rabin|date=April 26, 2006|publisher=''[[The A.V. Club]]''|accessdate=January 17, 2011}}</ref> In 2006, in a stunt to promote its airings of ''[[Saved by the Bell]]'', Adult Swim temporarily renamed itself to "crappy 1980s live action tv show network".
 
In 2007, Adult Swim announced it would expand to seven nights a week starting that July. Up until then, it was only on Saturdays-Thursdays, with Cartoon Network airing 24 hours on Friday. On July 6 of that year, Adult Swim had its first broadcast on a Friday with an all-night marathon of ''Family Guy'' with one episode, ''[[Peter's Two Dads]]'', rerunning the April Fools gag of that year, running the first half-hour of ''Aqua Teen Hunger Force Colon Movie Film For Theaters'' in a small square on the bottom left hand corner.
 
[[Angus Oblong]], creator of ''The Oblongs'', said new episodes of the series will return to Adult Swim.<ref>[http://www.youtube.com/watch?v=7HkA4qqp9 Angus Oblong interview at an Owlism Art Show]{{dead link|date=October 2012}} (2009)</ref> Adult Swim stated on July 4, 2010 that they asked studios to produce new episodes and "some said yes, some said no".<ref name=statement>{{cite web|title=Oblongs Revival Question|url=http://www.bumpworthy.com/bumps/3228|publisher=bump worthy|date=July 4, 2010|accessdate=October 2010}}</ref>
 
On December 27, 2010, Adult Swim's [[sign-on]] time was moved one hour earlier, from its longtime start time of 10:00&nbsp;p.m. ET to 9:00&nbsp;p.m. ET, extending the network's daily schedule to nine hours.<ref>{{cite news |url=http://www.adweek.com/news/television/adult-swim-preps-deeper-dive-prime-114737|archiveurl=http://web.archive.org/web/20100217063000/http://www.mediaweek.com/mw/content_display/news/cable-tv/e3i82693d9fec5d7f3494e7df82fbe4c0b1 |archivedate=February 17, 2010 |title=Adult Swim Preps for Deeper Dive Into Prime |deadurl=no |accessdate=May 19, 2013}}</ref> Furthermore on March 31, 2014 Adult Swim's [[sign-on]] time was moved to 8:00&nbsp;p.m. ET, further extending the network's daily schedule to ten hours and effectively matching the airtime of most nights that [[Nick at Nite]] has.<ref>{{cite news |url= http://www.nytimes.com/2014/02/04/business/media/adult-swim-no-1-with-younger-adults-is-expanding.html |title=Adult Swim, No. 1 With Younger Adults, Is Expanding |first=Bill |last=Carter |work=[[The New York Times]] |date=February 4, 2014 |publisher=[[New York Times Company|NYTC]] |location=[[New York, NY|New York]] |issn=0362-4331 |accessdate=July 12, 2014}}</ref>
 
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